Why Generating Leads is Harder Now More Than Ever
Being a small business is a blessing as well as a curse. More people are looking to local shops in an attempt to keep income within their community. While the incentive is noble, it’s hard to compete with massive companies like Amazon or Wish, where products come nearly dirt cheap. Additionally, everyone knows their brand. So how do you keep up with these large competitors? The answer lies within your marketing strategy.
In the modern age of technology, it’s essential for small businesses to be aware of the various ways they can scale their business. QR codes have slowly become the most effective way for businesses to generate leads. Whether you want to take prospects to a product’s landing page, or opt-in form for lead magnets, these codes are the ultimate tool for any small business owner.
QR codes are simple black-and-white square images that you scan with a smartphone camera. When scanned, they direct users to web pages of various kinds. From menus to contact pages, QR codes are the all-in-one Call to Action. While their uses are nearly endless, maybe you’re unsure how to advertise your QR code, or don’t even know what a QR code is and how it works.
This blog post will cover what a QR code is and how it can help small business owners generate leads and increase revenue.
What is a QR Code?
A Quick Response (QR) code is a two-dimensional barcode that stores data that can be read by smartphones or other devices with cameras. Once scanned, the device will direct the user to a website to learn more about your offers, sign up for newsletters, or land on your contact page.
For example, scanning a QR code at a restaurant may take you to its menu page on their website or app. For your business, you can lead users directly to your contact page, or customer testimonials to build your credibility.
Why Should I Use QR Codes?
QR codes are an effective way to generate leads. The more leads, the higher your revenue. These codes guide your customer to your Call to Action without having to type in a long URL in their browser.
Did you know nearly 3/4 of the world will use just their smartphones to access the internet by 2025? That’s only 2 years from now! Catering to this mode of product and service searching will only widen your lead list. Additionally, QR codes track the exact number of people who have scanned your code. That means accurate metrics and higher success rates.
How Can Small Businesses Use QR Codes?
Small business owners can use QR codes in many ways! You can print them out on flyers, menus, posters, etc., and place them around their store or restaurant. You can also send them in emails or place them on social media posts. This allows customers easy access to promotional offers without having to navigate through multiple steps.
Additionally, you can use QR code contests to further promote customer engagement with your brand! Learn how to generate more leads with QR Code Scan-to-Win campaigns.
Small businesses may also want to consider using dynamic QR codes that are customizable and trackable – this way business owners know exactly how many people are scanning each code and what action those scanners take after doing so (e.g., visiting the website). This information is invaluable as it allows business owners to analyze customer behavior to optimize their marketing strategy accordingly.
Finally, small businesses should always make sure that any page linked from their QR code is mobile friendly – if not, customers won’t have an enjoyable experience and may opt out of learning more about your product/service altogether.
Optimizing Your Code to Generate More Leads
Once you have created a custom code for your business, there are several things you can do to optimize it for maximum engagement from potential customers.
For example, make sure that your code is placed prominently and clearly visible on all marketing materials such as flyers and brochures; this will encourage more people to scan it!
You can also promote the use of your code on social media platforms like Facebook and Twitter by providing incentives such as discounts or special offers when users scan it. This is a very effective way to drive more traffic back to your website!
Not convinced? Learn more about how this customer used QR codes to generate more leads and increase their revenue for Valentine’s Day!
The fact of the matter is…
your competitors are using QR codes. Staying up to date with the biggest marketing trends is how your marketing strategy can stay relevant amidst all the competition. We can agree that QR codes are an effective way for small businesses to generate leads and drive traffic back to their websites.
By creating custom codes that link directly to specific content on their websites (such as product pages or customer reviews), businesses can make it easy for potential customers to quickly access relevant information about their company in one click—without ever having to leave their smartphones!
Additionally, optimizing the placement and promotion of these codes can help maximize engagement from visitors who scan them—a smart way for businesses looking for an edge over their competition!
Understanding and analyzing your consumers’ behaviors and catering to their needs helps you optimize your marketing strategy accordingly! With these tips in mind, start implementing QR codes into your marketing strategy today and reap the benefits now!