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How many hours do you spend each day on your marketing? And we mean all of it. Flyers, social media, graphics, emails, website… the list goes on.
It’s likely several hours minimum. And chances are that this isn’t sustainable, which brings us here.
Now let us ask you another question. How long does it take you to send a text message? A few seconds, maybe a minute at most? It’s no wonder that we use them often. Nearly every person has a phone and uses text messaging (check!), text messages are quick and to the point (another check!), and most people check a text message within 90 seconds of receiving one (and check!).
Text messaging is often thought of for personal use only, but as a business owner, you can also reap the rewards.
This efficient and simple strategy can help save time by streamlining communication with customers, improving response rates, and eliminating the need for manual processes like emails and customer calls. With our ultimate guide to text messaging for business marketing, you’ll soon be wondering why it took so long to adopt this convenient method of customer outreach! Everything from setting up a campaign to analyzing results is covered here – let’s begin exploring how texting has become the top choice for modern organizations.
How Can Text Message Marketing Help Me?
Text message marketing, or mobile marketing, is one of the most effective methods of digital marketing in today’s world. What business doesn’t want to be able to easily keep in contact with customers or leads through a quick and short message? This form of mobile communication allows businesses to easily inform customers about new promotions, upcoming events, and pretty much any info you want to send to your audience at the touch of a button. Text message marketing gives businesses the advantage of having direct access to the mobile devices of their customers; creating a much more efficient way for consumers to interact with each other. With its proven success track record, mobile marketing is definitely something that should be part of your overall marketing strategy if you don’t like to waste time.
The Benefits for Your Business
As we said at the beginning of this post, marketing is time-consuming. With so many platforms to advertise on, how do you prioritize your most active one? That is if you know which one truly is the most active. But nearly three-quarters of the world will be using only their smartphones for engagement by 2025. On top of that, the majority of people check their phones within 90 seconds of receiving a message! So if you’re still unsure about how your business could benefit from text message marketing, think about all that time you spent creating flyers and sending emails when you could have sent a text message in only a few seconds…
“Time isn’t a huge issue for me”
What about money? The average flyer costs about $1.07 each from Office Depot. Know how much it costs to send a text message? 3 cents.
No one loves doing math, but we believe this part is important:
Not only is important to note that flyers have a 1-5% engagement rate, but their cost to send them out to each individual is nearly 35 times the cost of text message marketing.
So not only are you connecting with customers within seconds of sending a message, but you’re also cutting back dramatically on costs. With text messages, businesses can easily create a personalized experience, save time in gradually connecting with their customers, and save money in the process. Text messages are short, but they can pack quite the punch when it comes to establishing a positive working relationship with potential leads or existing customers.
Customizing Your Campaign
If you’re interested in starting a text message marketing campaign for your business, we’re here to help. You can create a custom campaign that fits your needs, and manage it from start to finish. Whether you’re looking to run a QR code contest, or simply let your customers know about your monthly specials, youve got it covered. And even if you don’t know how to incorporate text message marketing into your current strategy, Rob our lead marketer can sit down with you in a 1:1 to find the perfect campaign to fit your unique brand and business goals.
Best Practices for Text Messages
If you decide that you want to do your own messaging and stay personally engaged with your audience, how do you know what to send? What hours are most effective for maximum reach? What should you even say when messaging as a business? Let’s break down some of the best practices before you start.
When it comes to text message marketing, industry restrictions and business hours should always be taken into account. It’s important to keep up with the industry-specific regulations and laws that pertain to messaging in order to reduce the risk of a penalty. Furthermore, sending messages within normal business hours is always a good practice to give your audience a more than welcomed distraction from their typical nine-to-five.
When crafting messages for your customers, be sure to maintain a friendly yet informative tone as if you were talking to a friend. It’s a text message after all, so keeping it casual is a great way to show that you’re a real person, not just some company face. In this way, you can create an inviting experience that connotes trustworthiness while providing helpful information that they can actually use.
Optimization Tips
It’s no secret that text messaging campaigns can be a great tool for businesses to connect with their customers and keep them informed about products, promotions, and updates. To maximize the effectiveness of your text message marketing campaigns, it’s important to keep your deals fresh and up to date. Make sure to use compelling offers that capture your customers’ attention and incentivize them to stay engaged with your brand.
Additionally, don’t be afraid to get creative with your messages try out different formats like polls or quizzes – anything that will spark conversation between you and your audience. Keep in mind that these kinds of strategies all go hand in hand and help make up a successful text message marketing campaign.
Measuring Your Text Message Marketing Success
Utilizing text message marketing is an efficient way to measure the success of your campaigns. With increased foot traffic as a result of increased customer engagement, track metrics like increased conversions, sales, and loyalty rewards. Specifically, use SMS marketing to gauge how successful doubling down on promotional campaigns can be and how that ties to increased revenue. There are many opportunities for businesses to gain more insight into their customer’s behaviors when it comes to opting in and out of content, creating additional touchpoints with customers to gauge how well your customers respond (e.g. increasing your contact list through new opt-ins).
Our dashboard breaks down the analytics in real time and has time parameter settings so you can see where you were a month, or even a year ago. Keeping track of your success can also help you optimize your messaging even faster so that you can create the perfect campaign with a few simple clicks.
To Sum It All Up
All in all, text message marketing is an incredibly effective and convenient way for your business to reach out to your customers and potential customers. This type of marketing strategy is not only trackable, but it also provides benefits like convenience, mobile visibility, speed, and personalization. Not only that, but setting up a text message campaign can be done quickly, and without requiring technical skills. With the right approach in mind and the best practices followed, you can measure success with metrics like open rates and response rates to track if your messaging is effective or not. Now that you know the importance of using text message marketing as part of your marketing plan, book a call with us and Rob can show you how text message marketing can benefit you!
Check out our library of tips and tricks for mobile marketing!
