The New Age of Digital Marketing
You’ve probably heard of the phrase “less is more”. When it comes to marketing your company brand, you want your audience to know exactly what you’re offering, and how customers can partake in your business. QR codes have been around for several years now, and their function has become more valuable with the emphasis on paperless advertisement and efficiency. From apparel brands to major corporations like Coke, the need to engage with consumers digitally has become essential for connecting physical and digital marketing.
Text-To-Win campaigns and QR code Scan-To-Win campaigns are the pinnacles of this marketing movement. With the ability to create lead lists and drive foot traffic to your store and social media platforms, this simple widget makes the most of your time allocated to marketing. Here, we’ll go through the process of campaign creation, launching, and multi-platform integration.
How to Build a Contest
In order to create a contest, you’ll need a contact list to include in your contest, the final date of your contest, and a pre-selected prize. Customers can opt into your contact list through your company keyword and shortcode, or by scanning the QR code linked to the contest. There, shoppers will be asked for their contact information in the event that they win. After they click submit, the platform automatically organizes this information into your contact list.
On the final date of your contest, the Streamwerks platform will randomly select 1-5 winners, depending on how many prizes you want to give away. The system automatically sends the winners the message included in your contest. For the message, we recommend a brief description of the prize, and how the winner(s) can go about collecting it. On your end, you can choose to receive an email, text message, or both to be notified of the winner’s contact information and name.
Additionally, if you need to apply an age gate for age-specific products, you can check this option on the platform. While the system cannot acquire ID information to verify their age, you can check the winner’s information when they come to collect their prize.
Lead Creation
Text-To-Win campaigns and QR code campaigns are great ways to generate leads. Shoppers agree to give you their phone number in order to be contacted about their prize, and you get to increase your contact list. This aspect of the campaign allows you to send future offers and incentives to shop at your store after the contest has ended.
Sharing Your QR Codes and Keywords
Sharing is caring, and if a shopper loves the deal they received at your store, they’ll likely share this information with friends and family. This form of free advertising is significantly better than word of mouth. While this builds your reputation in your local commerce, you are also increasing your contact list.
In your campaigns, you can incentivize non-winners by attaching coupons. Just as the winner receives your automated winner message, the non-winners are also automatically notified that they didn’t win the main prize. This is a perfect business opportunity to inform them that while they didn’t win, they still get a special coupon as a “thank you” for joining the contest. Now you’ve encouraged them to continue entering future contests and come back in to use their new coupon. Sending a message to non-winners is not required, as it can use a significant portion of your message credits if you have a large contact list. However, it could also increase your sales in the aftermath of the contest.
Collecting Information
The more you know about your customer base, the better you can cater to them. As shoppers enter your campaigns, they’ll be required to enter their first name, last name, and email address as a point of contact in case they win. When creating your contests, you can request more information, like their zip code, gender, date of birth, and custom questions (“What is your favorite beverage?”, “How did you hear about us?”) that include a dropdown box of options.
However, you want to be careful with how much information you initially ask for. The less work someone has to put in to enter your Text-To-Win campaigns or QR code campaigns, the more likely they’ll complete the form to enter the contest. Additionally, requesting too much can make contest applicants weary of why you’re asking them these questions. While you know that it’s to help give them better offers, they will not recognize this and abandon the contest entry form. Remember, this is only the beginning of potential long-term relationships with your customers and you’ll have more opportunities to gather data to cater more effectively to them over time.
Social Media Integration
If you have social media platforms or a website, you can easily redirect contest applicants to them after they’ve entered your campaign. Once a shopper has completed their entry, they will receive a confirmation message that they’ve entered. This is where you can include your website URL or links to your social media. This can work retrospectively as well! Including your keyword or QR code in social media posts or on your website increases awareness of your brand and advertises to a larger audience. Here, people can tag others in the post to share the contest or share your URL.
It’s important to note that Facebook does not permit pages to request follows or likes to enter a contest or to have better chances of winning.
Conclusion
Text-To-Win campaigns and QR code campaigns are extremely versatile tools when growing your contact lists. They’re engaging, customizable, and simple to create, making them user-friendly for both business owners and customers alike. They can be linked to your social media, and save you valuable time when trying to increase potential leads and in-store sales. If you’re interested in what a demo looks like, you can try it out here.
