A QR code is a mobile marketing tool that most businesses use in modern marketing. While they’ve faded in and out over the past 10 years, their popularity today is irrefutable. Since the pandemic demanded immediate improvement in user experience for customers, QR codes have taken their rightful place as marketing kings.
From being used for menus, quick pay, and Scan-to-Win QR code campaigns, these little black and white squares are the swiss army knives of marketing tools. In addition to these elements, they also have the ability to collect information from consumers for future marketing use.
Consumer Marketing Expectations
In a sink-or-swim marketing world, every advantage a business can attain is the difference between success and failure. As technology is ever-changing, and customers transforming with it, we’re constantly finding common ground between customer comprehension and new trend-setting experiences.
We expect the best from the stores we shop at. While basic things like cleanliness and customer service have a lot to do with these expectations, customers also want a smooth customer experience (a.k.a. your store’s technology!) Nearly 95% of Americans own smartphones today, making QR codes simple and easy to use for most consumers. Most smartphones come with built-in technology to scan QR codes from the camera function where they receive a simple call to action.
QR codes are common practice in the majority of stores. Major brands like Adidas and Mcdonald’s have taken advantage of this touchless technology, but so have medium and small mom n’ pop shops. But, while you may want to keep up with these trends, standing out from your competitors is also vital.
So how do you continue to be unique from your competitors?
QR Code Scan-to-Win Campaigns
QR Code Scan-to-Win contests are just like they sound. The QR code allows people to scan the square with their phones, which redirects them to a contest form. Customers are entered into the contest after completing their form, and their data is collected for future marketing use.
We’re sure that you can agree that everyone loves winning free things. But while these contests bring in customers for a one-time purchase, you’re benefitting from more than just a quick sweepstakes contest. As customers agree to sign up, you’re creating a lead list to entice customers for future discounts and promos. QR code contests can automatically send the winner their prize collection information, and send the nonwinners a consolation prize.
Now that you know how they work, let’s see how this small business owner made the most of her campaign.
QR Codes at Work
Jasmine has been trying to market her tea shop for months now. From flyers to punch card loyalty programs, her ROI on her investment has been anything but successful. Even her website and FaceBook barely drive traffic through her doors.
Meanwhile, Jasmine’s business friend has nearly doubled his store traffic and organic digital traffic. Jasmine asks him how he’s gotten such great engagement for his business, to which he replies, “QR Code Scan-to-Win contest!”. He refers her to Streamwerks Media where she can get a consultation and set up her account in just one day!
After getting in touch, she admits that she isn’t sure how to incorporate the contests with her brand. Fortunately, Streamwerks is great at brainstorming possibilities and helps her come up with a holiday promo to kick off at the beginning of February. She decides that she wants to offer a free couple’s tea tasting for Valentine’s Day. Streamwerks makes her branded QR code and graphics for her social media and some posters for around the store. Once she approves, them, she gets an email for the digital graphics and sets an order for some signage for her store.
A week later, Jasmine begins putting up the posters around and in front of the store, as well as posting the new graphic on her social media. Within hours, she starts getting notifications for all the sign-ups directly to her phone and email.
More customers begin visiting in the few days after, asking where they can sign up for the contest as they checkout at the counter. Her social media posting also gets several likes and shares as friends and family tag each other in the post.
A week passes and voila! One winner out of the 200 that participated is chosen at random by the Streamwerks platform, automatically receiving instructions on how to claim their prize. She didn’t even have to reach out to them, thanks to the Streamwerks automation system.
In the same automation, the platform sends a coupon to the nonwinners for 25% off one of her shops’ seasonal teas. As people come in to claim the offer, she encourages them to continue visiting for more contests in the future. Not only is she able to satisfy all the contestants of the QR code campaign, but she’s also ensured that customers will come back to keep entering the contests, and increased her profits from the campaign.
As the business day ends, Jasmine starts writing her email to Streamwerks Media for the next QR code contest…
The Best Tool for Your Business
As you can see, QR code Scan-to-Win contests are a fun and engaging way to increase sales and engagement at your store. They are multifaceted in their ability to engage your audience, increase your ROI on your marketing efforts, and are customizable with Streamwerks branded QR code feature. Nearly every customer that walked in or past Jasmine’s store had a phone that could scan the QR code, and the form was simple and quick, amplifying their user experience.
Streamwerks can help you out just like we helped Jasmine. From not knowing where to start to executing and following up on your QR code Scan-to-Win solutions, we’ll make sure that any major event at your business is a success. Follow this link to learn more about the best marketing strategies for every small business.
Contact us today to begin your consultation with our marketing experts!